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NASSCOM needs a revamp. Now.

NASSCOM, the trade body and guardian angel for the IT / ITES services industry in India was formed in 1988. Been three decades.While many people are writing on different fora about how the industry (in India) is on a down turn, how thousands will get laid off and sounding out the death knell, perhaps not enough is being said about the trade body which has tried to guide the industry.

For a long time, at least the last 15 years, NASSCOM in its seminars and conferences has been talking about the fact that the industry needs to re-invent itself, how more value than basic IT labour needs to be brought up front and delivered to the clients in the west. Reasonably so, because the member companies (in most cases) have turned the industry into a conglomeration of sweat shops. Some exceptions exist, but at a generic level no change has happened. It still is about fitting one person per <100 sq ft, packing six people to an apartment and clamouring for H1Bs.

The industry exploded with the Y2K crises and companies opportunistically entrenched themselves. Companies moved up the chain, or sideways and land grabbed, but what have they done differently, by looking into the future?

The Offshoring game was invented by the Indian players, but the large foreign MNCs came in late (post year 2000), walloped the Indian competitors at their own game and took away a chunk of the supplier pie and a large portion of the clients’ wallet.

Over the last seventeen years, the industry, as a whole, still remained providing bodies (in whatever glorious form), running large maintenance (app or infrastructure) shops, lower percentage of app dev, configuring ERP and rows of people processing paper or answering phone calls.

The bellwether company pushed training to the institutes that they recruited from, and helped (with others) damage the engineering curricula. So much so that BE (IT) courses got introduced to produce more coolies who didn’t want to put in effort to learn real CS and delve into deeper mathematics. Check a randomly selected syllabus from a university and you will see what I mean.

So why has NASSCOM been ineffectual in guiding the industry in the right direction? Here is one hypothesis. The captains (?) of the industry run NASSCOM, chair it and populate its executive council. Check this list. It isn’t very different from what it looked like the previous year, the year before, and the year before. Many of these folks are not technology people. Not many of these stalwarts have spent time with the clients on a production floor, bull pen, retail warehouse etc. either and do not have deep specialization in an industry domain. Good business people? Sure. But, not technology or domain specialists. No wonder their first knee jerk reaction to the current situation is firing people in India, and hiring in thousands in the US.

So, how would these people really take the industry towards true Digital, high end Analytics, true AI, automation etc.?  Being late in catching up with technology trends isn’t helpful.

Hence, my suggestion that NASSCOM needs to reform itself and get in people who understand these technologies. Folk who understand these technologies, people who understand specific business domains where most movement is expected, and folk who can help shape education for people already in the industry, or students in universities.

There you go. That puts paid to my ever getting employed by the IT / ITES services industry in India.

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