If you are even remotely interested in the progress of Retail and Ecommerce in India, you are surely aware of how large an impetus our Tier-2, and Tier-3 cities and towns can provide. In our experience, the basic factors which create an impact in consumer behaviour in these locations are:
- Penetration of mobile technology, and hardware thus creating easy access to the Internet.
- Availability of cash to make purchases, and the existing desire created by other media.
- Lack of easy availability of material for purchase.
- Lack of steady internet connections, and thus dependence on Cyber Cafes for making purchases.
Read through the slides below to know more about these trends as we discovered from our study.