We talk about the future, and what Retail will look like in 2020 (or 2010). We talk about how supply chain needs to be optimized and how we need to get customer centric. However, even now there are some basics of Retailing that are missing in our country. Many of these also have to do with their IT implementation. This is the first in the series of posts discussing such issues, with examples.
Making a promotion flow through
This is a pretty common one, and one would think that retailers could get this right in the first shot and in a jiffy. I have noticed this many times, and surely you have too. The shelf has a designated price for an SKU and has a promotion running. You pick the item, and when checking out the POS does not seem to recognize the promotion.